MonsterTRAK Died But Its Advertising Didn’t
Posted by
Admin
Filed under
Monster, Ning, Recruiting
Nine years ago, Monster purchased the leading college job board system, JobTRAK, for a reported $280 million. By early 2009, the since re-named MonsterTRAK had only three employees and only hundreds of job postings. On April 7, 2009, Monster formally announced that it had closed (killed?) MonsterTRAK. Contrary to what some may assume, I took no pleasure in seeing the demise of such a…
Read the original here:
MonsterTRAK Died But Its Advertising Didn’t
Related posts and videos:
- The Four A’s of Recruitment Advertising As companies look to Indeed sponsored jobs as a cost-effective way to promote their jobs and get quality hires, they often ask us how to track the ROI of Indeed and their recruitment advertising investments. To help companies effectively...
- monster’s back-to-school makeover Monster.com has tossed out MonsterTrak, their old collegiate stomping ground, in favor of a newly refurbished site that has more jobs, tips, resources, and networking capabilities. According to their website, MonsterTrak is now MonsterCollege . It’s being touted as...
- Use LinkedIn Employer Advertising to break through the noise LinkedIn Employer Advertising will help you position your company as an employer of choice with high value professionals. Companies are increasingly looking for ways to break through the noise to find high value professionals. LinkedIn Employer Advertising is a tool...
- Jobs in Marketing & Advertising Vol 1 “ Advertising is the most fun you can have with your clothes on. ” – Jerry Della Femina Closing the sale. That’s what it is all about in Job Search, selling yourself, closing the deal, elevator speeches, etc. Intuitively, you...
- monster gets technical At the beginning of this week, we told you that a source had informed us Monster laid off about 200 employees. The company is now officially confirming those layoffs and announcing the opening of a new technology center. On...